Packaging for brand relaunch
Development - Production
The Outlet City Metzingen and the Erms Valley are known throughout Germany for their centuries-old textile history and state-of-the-art fashion industry. It is therefore hardly surprising that the Philipp Bazlen GmbH established here as early as 1899 and, as the leading manufacturer of women's belts in Germany, still has its headquarters here.
For over 20 years, the premium own brand B.BELT has stood for a unique design standard that perfectly combines tradition and modernity.
With a holistic brand relaunch, B.BELT not only received a new corporate identity, but also deliberately eye-catching presentation furniture and high-quality product packaging. We were allowed to accompany Philipp Bazlen GmbH on the way to an extraordinary packaging material with a special finish that lives up to B.BELT's claim: "naturally one of a kind".
Made for unique characters, the packaging of B.BELT products should also be exclusive and unique: therefore, from now on, 100 %ig receycled gray cardboard wraps the high-quality belts and accessories on the way home of their buyers.
Particularly impressive is the combination of practical and aesthetic benefits: Inside the cardboard box, the leather products are additionally protected by a soft, black cloth sack. Beyond the transport route, the cardboard box serves as a durable, aesthetic storage medium for the products in the closet, as it is particularly decorative with an attractive white logo embossing.
In addition to the specified packaging design, we were also able to design and develop the matching product carriers for B.BELT in close coordination with the customer. How we managed to make brand values, packaging and exhibits come alive on half a square meter, you can see here see. Otherwise we recommend you:
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