The Outlet City Metzingen and the Erms Valley are known throughout Germany for their centuries-old textile history and state-of-the-art fashion industry. It is therefore hardly surprising that the Philipp Bazlen GmbH established here as early as 1899 and, as the leading manufacturer of women's belts in Germany, still has its headquarters here.

For over 20 years, the premium own brand B.BELT has stood for a unique design standard that perfectly combines tradition and modernity.

With a holistic brand relaunch, B.BELT not only received a new corporate identity, but also deliberately eye-catching presentation furniture and high-quality product packaging. We were allowed to accompany Philipp Bazlen GmbH on the way to an extraordinary packaging material with a special finish that lives up to B.BELT's claim: "naturally one of a kind".