Creative concept - Technical development - Production - Assembly
Akermann Optik became Akermann Optik at the end of 2021 Schneller & Katicic. To show that something is also changing in the premises, a new logo and a refurbishment of the store fittings were also on the agenda.
We were able to work with Future Supply on the store design concept and adapted our design to the new, bold logo.
We have complemented the dominant yellow of the logo with our predominantly blue concept.
The unique ceiling lights from the 1960s were integrated into the store concept and enhanced with modern ceiling spotlights.
As the existing gray tiles did not provide good room acoustics, we opted for an acoustically effective, robust, dark blue carpet. Customer meetings can now be held in a pleasant atmosphere.
Full-length mirrors at the end of the tube-like room were relocated to the entrance area. They made room for a 3 meter by 3 meter backlit picture - directly behind the new, carpeted checkout counter. A very special motif is now the eye-catcher of the store interior. It unites old and new owners of the store and thus combines tradition with a breath of fresh air.
Special offers and highlights are highlighted with yellow shelves in the large eyewear wall.
Organically shaped mirrors, illuminated shelves in the entrance area and sleek, dark blue metal shelving round off the new store design.
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Future Supply GmbH & Co. KG
Dog loop road 24
72766 Reutlingen