Customer x Future Supply

However, the brand has not only set itself the goal of awakening personal lubricants and intimate care products from their prudish German slumber, but also of conquering those areas in stationary retail that were previously reserved exclusively for "big players" in the beauty industry (such as Maybelline, Essie and co.). And this plan has worked out thanks to our joint collaboration: We have taken intimate care products out of the taboo and brought them directly and strikingly into the counter aisles of the Edeka drugstore section.

Whereas the counter lines in stationary retail have so far been rather rigid, every centimeter is fiercely contested and there is literally hardly any room for innovation, with the inclusion of LOOVARA products Edeka has really dared to do something compared to the competition and has integrated the "niche topic", which has so far been treated so stepmotherly, into the store area in an eye-catching way.

The result is an eye-catching, light-colored wooden body with several tiers/shelves that perfectly showcase the different sized products. In addition, the display offers flexible scanner rails/panels that can be adjusted to different pack sizes and weights and can be replaced at any time. Illuminated sides and header make the counter a real eye-catcher within the counter line.

We are pleased that after the creation of a prototype, which is currently testing in the markets, will soon go into mass production!

Love each other however you want - we love you in any case, LOOVARA!