Vatos Lacos x Future Supply
Product packaging & free-standing sales display
Creative concept - Technical development - Production
With "Vatos Locos", SNUs BROTHERS, internationally renowned manufacturers of top-quality nicotine pouches, have now launched a new own brand that really packs a punch! In order to stand out visually in the extensive Swedish market for tobacco pouches, we have come up with a sharp design and a hot sales presentation.
In order to show customers directly with the packaging design what they can expect with "VATOS LOCOS", we decided on the modern interpretation of a Mexican classic: the Sugar Skull. In line with the traditional masking for the "dia de los muertos", it not only shows the typical ornaments on the forehead but also a strong cohesion in the trio that flows into each other on the cans. The 5 different varieties are represented in addition to their individual names also distinguishable by color.
Attention powerful ammunition!
In order to present the pouches according to their crazy packaging with enough space for all relevant information about the new launch, we decided to use a combination of metal and plastic for the display.
The rat-a-tat POS display is an official tower that offers a clear view of the product variety thanks to its transparent shelves. This allows all 5 varieties to be well presented and visually appealing. The choice of material also ensures that the display is particularly durable and can be restocked as often as required without damage. In order to be able to see the different strengths of the pouches at a glance, bullets from 1 to 5 sleeves attached to the front of the display show customers the way to their happiness.
We are already curious when the crazy brother will enter the German market!
VAMOS, VATOS LOCOS!
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hello@future-supply.com
Future Supply GmbH & Co. KG
Dog loop road 24
72766 Reutlingen