What is Valentin doing today?

LOOVARA has been revolutionizing the market for intimate products since the end of 2016 - started as a 2 man show, the Berlin-based company now offers more than 100 different sexual wellbeing and intimate care products for all preferences.

However, the brand has not only set itself the goal of awakening lubricants and intimate care products from their prudish German slumber, but also of conquering those areas in stationary retail that were previously reserved exclusively for "big players" in the beauty industry (such as Maybelline, Essie and Co ). And our joint collaboration has made this plan a success: We have brought intimate care products out of the taboo and directly and strikingly into the counter streets of the Edeka drugstore area.

Whereas the counter lines in stationary retail have so far been rather rigid, every centimeter is fiercely contested and there is literally hardly any room for innovation, with the inclusion of LOOVARA products Edeka has really dared to do something compared to the competition and has integrated the "niche topic", which has so far been treated so stepmotherly, into the store area in an eye-catching way.