HUGO BOSS x Future Supply
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Creative concept - Technical development - Production - Assembly
In February 2024, HUGO BOSS proudly presented "The Year of the Automatic" and unveiled its latest automatic watch at its headquarters in Metzingen. For this special event, the Winter Dream "feel-good garden" was transformed into an impressive event space that duly showcased the watch.
The detailed replica of the clock directly in front of the main entrance was an unmissable eye-catcher. We deliberately chose the back of the clock to reveal the innovative technology and the mechanical inner workings of the stainless steel clock. The high-resolution macro image on the integrated screen allowed viewers to admire every little detail and recognize the technology behind the clock.
Double eye-catcher
However, the clock face was also shown to its best advantage and was a central element of the presentation area. Designed as a photo spot, it was intended to encourage employees to position themselves there and share their pictures. To this end, we used laminated wooden panels and created an impressive spatial depth by integrating several levels.
Minimalist, classic and elegant - The event space should be just like the clock itself. We are proud to say that we have succeeded in creating this atmosphere.
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+49 152 249 38 141
hello@future-supply.com
Future Supply GmbH & Co. KG
Dog loop road 24
72766 Reutlingen