Creative concept - Technical development - Production - Assembly
Workwear is a fashion segment that is becoming increasingly important. High-quality occupational safety can be suitable for everyday use and stylish at the same time. The owners of the Eisen-Wagner specialist center in Freudenstadt-Wittlensweiler recognized this early on and specialized in safety shoes for a wide range of industries. Whether on site in the store or digitally in the online store - customers appreciate the wide range of products and expert advice.
In order to always be able to offer the latest standards in workwear footwear, the Freudenstadt store needed a larger and clearer sales area, meaning more space for brands, for information and for the shopping experience. After all, workwear is not only shopped for by tradespeople on weekdays between 9 am and 4 pm. The fashion department is a weekend destination for customers who appreciate the quality and lifestyle expressed by this clothing.
As the company name suggests - where it says ironmongery on it, there is also ironmongery in it. Our store concept is dominated by perforated sheet metal with an aluminum look. The surfaces, all gondolas and the furniture in the middle are made of this material. Newly installed drywall walls structure the space, also for the upward growth of the product presentation. Another side effect is that some of the rear sides of the new walls can also be used for the presentation of workwear clothing.
The redesign of the white walls and ceilings to predominantly black surfaces allows the lighting elements and the blue powder-coated decorative grids to shine. The new lighting concept highlights individual products and clearly sets the Workwaer store area apart from the rest of the specialist center. It arouses the interest of the customer, who on closer inspection realizes that a safety shoe can be a stylish, long-lasting alternative to everyday sneakers.